How to Market Small Business?

images (1)Starting out on your small business venture, one of the first questions you must ask is “how to market small business?”

Increasing your ROI needs to be one of your main concerns when it comes to the success of your small business. Accomplish this goal cost effectively with Basictech Business optimization Services.

Increasing your customer base while reducing advertising costs can be accomplished by increasing your website traffic, thus increasing your overall business revenue.

This can be done without spending a small fortune, and without using a worthless SEO developer. These “SEO Experts” can actually hurt your business.

The Internet is has replaced the Yellow Pages when it comes to searching for a product or service. Small business owners must be very careful when chosing a company to handle the SEO for their business website.

Advertising is key to Marketing Small Businesses

Strategy is important, and choosing the right strategy is crucial to the success of any small business marketing campaign.

5 questions that need to be answered to optimize your business;

1)      Do you have a website or blog for your business? (Essential for 2016)

2)      Is it making you money, or is it lost in cyber space? (Can your site be found?)

3)      Is your business website or blog mobile phone accessible? (Is it visible to Android and IPhones?)

4)      Is your business reputable and/or popular? (Do you have a social presence?)

5)      Does your competition have an effective online presence?

An internet presence is a must for any successful business today. Done right, your internet presence can increase your ROI by up to 80% or more.

Do I Really Need a Website for my Small Business?

Being that people no longer look to the phone book for the things they want and need, advertising small businesses through websites and blogs is a must. The days of paying for printed ads hoping someone will find your ad and call you are over.

With 24 hour access to the web literally in the palm of your customer’s hand creates an excellent opportunity for small businesses to grow like never before. This not only creates a better opportunity locally, but on a global scale.

Millions of people all over the world are searching for products and services online every minute of the day and night. This means that your business can be open, and making you money even while you are closed.

If you are not taking full advantage of what the web has to offer your small business, you are really missing out.

How to Grow Your Small Business in 2016

In order to grow your small business in 2016 you will need to take advantage of every revenue creating opportunity available.

Being able to market small business effectively in 2016 is not a task for the amateur. Just like any other profession, it takes years of study and practice, not to mention keeping up with the latest updates.

There are many avenues and aspects of marketing any business, and this also creates opportunity for multiple streams of income from your small business.

Marketing Small Business Advertising Strategies

Advertising can work for your business in a positive and/or negative mode. You can monetize your business site with affiliate offers. If you have enough traffic, you can also earn from advertising on your website or blog.

Just putting up a website or blog is not going to cut it. With so many people and businesses on the web now days, you really need to be on top of your SEO game.

SEO has changed over the years, knowing what will get your site found in organic searches will not only cut you advertising costs, but can also create an extra income.

Driving traffic to you site is crucial, but you also want to keep them on your site, and coming back for more. Your content must be informative, interesting, and at least somewhat entertaining. This is depending on your business niche.

Best Ways to Market Small Business

Here are some of the things you need to be taking advantage of;

  • Video Marketing, it is a known fact that people searching the web love videos, and keeping them on your site longer is a plus for SEO.
  • Social Media Marketing, does your business have a Facebook, Twitter, LinkedIn, Google, Pintrest, and other social pages? These are a must in marketing today.
  • Mobile Marketing; this is huge, people literally have a guide to your business in the palm of their hand
  • Reputation Marketing; having a great rating great reputation can have a tremendously positive effect on your business
  • SEO; your site needs to be optimized to be search engine friendly. This entails a lot more than just keywords.
  • Learning about your competition, and were they rank is extremely important.

These points are a small portion of what is needed to maximize exposure for your business. As a professional Internet Marketer, I can tell you that learning, implementing, and maintaining everything for effective business marketing can be a full-time job. Just learning it can take years; do you have time for that?

What’s the solution? Outsourcing tasks or paying someone to do it for you is the most efficient way to go. It does not have to break the bank, and your ROI can be tremendous.

The only issue with outsourcing is getting an actual professional to do the job. The sad truth is that with the Internet anyone can put up a site and claim to be whatever they wish.

Being that I am based in the Philippines, I can give you an incredible rate. If you have not done so yet, you can check out my resume here, and my initial consultation is free.

The beauty of it is that once it is done, it’s just a matter of maintaining it. You can do this yourself once you learn how. It’s easy and will not take up too much of your valuable time.

There are many Internet Marketing Companies out there to choose from when it comes to SEO, media, and advertising, to market small business. If you are currently using one of these services, and you are not at least getting a return on your investment, then I do offer Investigative services to make sure they are actually doing an effective job for you.

What sets Basictech Information Services apart from the rest? Customer interaction; we will not only work closely with you, but we will teach you the things you need for optimized marketing performance.

Basictech Information Services is a full service company; you chose the level of service provided and the budget.

We can set up your site and maintain it, or teach you how to maintain it, so you can be sure it is done right. We have one secret method to market small business, (a 90 day plan) to ensure your business website will get found when someone does a search for your product or service.

I am not going to guarantee page one of Google, please do not fall for that one, but I will guarantee a gradual increase in traffic to your website that will increase your income from your website or blog.

Get your FREE consultation for marketing your small business today. Contact us via the comment form below, I will get notified immediately.

Return to Basictech Information Services home page

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